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Uncharted Bourbon
The world of bourbon is rich — but Uncharted wanted to be unmistakably its own. Creative Director Matthew Zoeller and I worked together to clarify their voice, sharpen their identity, and give bourbon lovers a reason to stop, sip, and stay awhile.
In 2026 the project won silver at the American Advertising Federation of Louisville for a multi-media campaign.
Creative Director: Matthew Zoeller
Art Direction: Cameron Lowe













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